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Welcome to the Nonprofit Partnership E-News In this Issue 
Visit our website Contact Us: Robert Wooler, |
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This edition of The Nonprofit Partnership e-news is sponsored by Malin, Bergquist & Co.
Break the Mold with Holiday Stories this Year Here it is. We are approaching the end of the year and your and your organization will want to be in the media to add a little extra push for year-end giving and to advance your cause in the public mind as we head into a treacherous 2010. Here area a few ideas that will help you think creatively about holiday season media outreach: 1. Top Lists. We all know the end of the year is famous for “10 ten stories...” lists and other best and worst features. Create your own list that promotes your organization, cause, or breakthrough moment. For more, see www.nonprofitmarketingguide.org and while you’re there, sign up for a great-looking webinar on December 17 – “Writing Thank You Notes that Inspire Future Gifts.”
Upcoming from The Nonprofit Partnership Please mark your December calendars now for these Nonprofit Partnership trainings and events:
Capacity-Building Grants – 2010 Friday, December 11 from 9 – 11 am The next round of Nonprofit Partnership capacity-building grants is coming up in January. Join us for this useful look at priorities for 2010, matching fund opportunities, and new requirements in the application process. Get an edge on the rest of the field by attending this session.
Presented by Vincent Halupczynski, CPA, Malin, Bergquist & Co. and Thomas Tupitza, Esq., Knox Law Firm Tuesday, December 15, 2009 8-9 am – Malin, Bergquist Training Room, 2402 West 8th St., Erie Registration and breakfast (coffee, Danish, fruit) 7:30-8am For reservations call or email Michele Mathers at 814-454-4008 mmathers@malinbergquist.com Co-sponsored by Malin, Bergquist & Co., Knox, McLaughlin, Gornall, & Sennett, and The Nonprofit Partnership. Volunteer Erie quietly rolled out in 2009 and presents a tremendous opportunity for nonprofits to connect with potential volunteers. The web-based exchange allows organizations to list their volunteer opportunities and volunteers to register their interests and forward them to you. But there’s more.... Because the site is run by WICU / WSEE, video services are part of the package and for $300, a video message about your organization accompanies your online information. Packages in other price ranges increase your exposure on the air and online. For more information, contact John Christianson – john.christianson@wsee.tv. And visit the site at www.volunteererie.com. Try this strategy for volunteers: Since there are increasing numbers of highly-skilled professionals who are unemployed long-term and are aching to be productive and useful, offer a highly-skilled position through traditional help wanted channels that they will see. Showcase the benefits as staying sharp, filling a time gap in their resume, increasing their pool of contacts, and giving back to their community. Include them in your agency training initiatives, cover their mileage, and offer regular supervision. This is your new channel for highly skilled volunteers. Use it!
Nonprofit Facts You’ll Want to Know Through the data mining efforts of Rick Cohen and Blue Avocado, we can share the following: 1. It’s Official – we’re underpaid. Nonprofit managers make $34.24 per hour on the average. The figure is $36.18 for state government, $39.75 for federal government, and $41.86 in the private sector according to the Bureau of Labor Statistics. Office and administrative support staff are similarly aligned, but direct service workers in non-profits and for-profits are paid about the same. 2. How many of us are there? The IRS counts 1,186,915 501(c) (3) organizations nationally – up 13.5 % in the last four years. They expect the number to go down in 2012 as a result of the many small organizations that no longer exist not returning their 990-N postcards for three years running. 3. The money is in the hospitals and universities. Nonprofit hospitals account for only 1% of 501 (c) (3) organizations, but they have 41.5% of the sector’s revenue. Universities have 13.8%, for a total of 55% amongst the two groups. The pattern in Erie is similar. 4. Nonprofits have the fourth largest industry workforce in the country. With over 15.4 million workers, nonprofits have twice as many workers as the construction industry. Our share of part-time employees (24% of those employed) is 33% higher than the overall average of 18%. Still, nonprofits struggle for inclusion in any of the current national health reform legislation. 5. Charitable resources are down... 57% of United Ways reported declines in their campaigns. For more, see www.blueavocado.org
The Erie Center on Health and Aging would like to donate a FAX machine to an agency who needs one. It is a Sharp brand, model F0-DC525. It’s about 5 years old, however, they have not used it in over a year. They have the operator’s manual for it and also an extra toner cartridge. It’s reported to be a real nice machine that works well – they just don’t have a need (or space) for it! Brian Bessetti
Four Website Guidelines for Online Fundraising Just as it is important to look presentable when meeting donors; it is as important for your website to also look presentable for online donors. Here are four tips for making your website an acceptable source of fundraising. 1. Be Clear and Simple Every page should identify who your company is, a link back to your home page, and even a search function on the top right corner of the page. In 4 to 10 seconds users should know what your website is about. 2. Be Authentic 3. Be Passionate Thank your recent donors and tell stories about them. If new visitors can see examples of others who have donated and how it has helped your organization then they will be more likely to give too. 4. Be Experimental Source: |
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